Facebook, the ever-changing advertising platform, has updated yet again. Starting January 2022, Facebook has brought in some new changes to its advertising policies, leaving digital marketers scratching their heads. One of these key changes includes the inability to do detailed targeting in some categories. Though this may seem counter-productive, it’s a wave marketers must get accustomed to riding. Getting good ad reach, and making money from the ads is every market’s prime goal. Once you reach that goal, it’s time to think about scaling your ads. What is Facebook Ad Scaling? It’s pretty self-explanatory, but we’ll explain it. Ad ...Read more
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