When it comes to funnel marketing, the reference is to that digital process that allows you to lead the public through a specific path aimed at conversion. Step by step, this process is becoming more and more complex and refined: in practice, it allows you to transform an anonymous user into a loyal customer who is attentive to the brand. After completing the purchase, the person will interpret the path taken as virtuous and performing. At that point it will be necessary to take care of his contact , continuing to send him something useful and interesting (promotions, personalized ...Read more
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