July 13, 2021



Investing in equity is a wise and worthwhile endeavor. You can grow your money through timely investment, capital preservation through exits, and finding new appreciation in value. After all, these businesses pay out dividends and returns, greater than inflation every year.


An investor can expect returns that are usually double or triple what they got out of the equity investment before. It requires a lot of attention and careful planning. You can keep up with the changes that occur in the market to know when you can move your money or invest in a particular market.


This article describes six basic equity investment rules every investor should know.

1. Do Your Research

Do not invest your money based on speculation or hearsay. This habit may make you lose your investment because of making poor investment choices.


Therefore, you must research the company that you want to invest in their stock. Have in-depth knowledge of how it functions. Understand its strengths and deficiencies, the profit margin that it has, and how the management operates.


You should consult professionals who have been in the business longer to help you analyze the firms and the pros and cons of investing in that business.


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Ultimately, invest in a business that you understand and know how it will use your money and how it makes its profit.


You also need to know if the business follows government regulations, starting with its employment policies to Sarbanes-Oxley compliance.



2. Diversify Your Portfolio

Although you cannot insure yourself fully from risks while investing in equity, you can reduce the risk by investing in different markets and assets. Risks would rarely occur in all markets at the same time.


Diversification reduces the impact felt when risks occur in one market. It also cushions you when there are changes in prices that may lead to losses in one industry. To invest wisely, find a balance between the potential risks and the returns of investing in diverse markets.

3. Think Long-Term

For an investor to get maximum profits from their investment, invest early and for a long time. Long-term investments enable you to study the market well, making you limit the number of terrible investments that you make.


It is not wise to time the markets when investing as done by those who make short-term investments. It will prevent you from getting returns when there is a rebound in prices. 

Also, investing for long periods enables you to minimize the effects of market volatility. The longer your investments remain in the market, the more the profits you make as time balances the outcomes of price change.


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Additionally, investors who make investments for longer than 12 months pay taxes at a rate that is below their tax bracket. In the end, you pay less in taxes than those who make short-term investments.

4. Never Invest More Than You Can Afford to Lose

Equity investments are risky. Sometimes people lose all their assets in brief durations. You may want to invest a lot of money in a venture that seems very promising. Never do this, no matter how tempting it is, especially when placing all your money into one project.


Do not invest a lot of money in one place. If you lose it, this will affect you financially and emotionally. You need to set aside some money that will cushion you when the losses occur.



5. Avoid The Group Mentality

To be successful in investing in equity, do not copy what others are doing. You cannot invest in a project because others are. It may lead to making wrong decisions that may affect your investment a lot.


To avoid this herd mentality, have a plan and be disciplined enough to research before investing.


6. Be Disciplined

One of the equity investment rules that you should remember is discipline. It means that you will not succumb to your emotions. You need to stick to the plan about the investment and not shift or withdraw when situations seem not favorable. Pulling out an investment before the right time will lead to losses and increased costs.


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Make a viable plan of how you plan to achieve your goals, lower the liabilities and costs of transacting, and follow them. Ensure that you follow it to enable you to achieve the desired results.


Discipline will allow you to make small and consistent investments but at the right time and in different markets for long periods.


Equity investments have a higher potential for reward but also a higher chance of failing. Before investing, find out if the company has a history of stable funding, management experience, focus on fundamentals, transparency, and accountability.


Make the right choices of securities. Ensure you understand risks. Avoid putting too much money in jeopardy. Minimize risks by carefully monitoring, analyzing, and evaluating all the available information before investing.


Investigate all kinds of opportunities, don’t invest blindly, and stay open to possibilities. If you follow the rules outlined above, you will overcome the hurdles of equity investment. 



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