The starting point of business intelligence (BI) is data and lots of it. Our modern business systems are good about creating huge amounts of raw data that people store “for future use”. The drop in storage costs means people don’t have to prioritize the data they keep. They can just keep all of it.  This means the work gets shifted from putting clean, useful data into the BI database to the tools that extract and process it to make decisions later. The Raw Data That Feeds Business Intelligence A database full of raw data has within it, somewhere, the ...Read more

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