May 25, 2022

When you have a question that needs answered, what do you do?  Probably look it up on the internet.  The days of the encyclopedia are long gone as the online world takes over.  Of course, this means that businesses and owners need to adapt as well to this new space.

One of the most effective ways to do this is to run advertisement campaigns on search engine sites such as Google.  Google is probably the most popular one and its products are wide ranging.  In our pop culture lexicon, “googling” something is a phrase we are well versed in.

That is why you might want to consider running your ads there.  However, if you’re wondering why you would do that and how you could optimize it, keep reading!  I’ll explain.

How They Work

Perhaps the most obvious form of marketing on this website is in search results.  While the top few choices might be labeled as advertisements (there are rules and regulations in play), that does not mean that people don’t click on them.  In fact, they are quite good at bringing in clicks.

Now, if you have no idea what I am talking about, you can learn more about it here: https://en.wikipedia.org/wiki/Google_Ads.  It was rebranded in 2018, so that may explain why it sounds a bit unfamiliar to you.  What you do is select a few key words that you would like to target and bid on them.

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The bid is based on what you want to pay per click.  Then, when a consumer searches for those terms, your page will be boosted in the search results and closer to the top.  They could even be at the very top depending on the circumstances and how much money you put into the service.

Why Google?

If you are wondering why, you should choose this search engine instead of others, I understand.  That is why I am here to explain.  Just keep in mind that if you are looking to do this, you will want to research and assemble a team for yourself.  You could consider Google ads services while you develop your campaign.

Audience Targeting

Of course, one of the benefits is that you can cater the ads to a specific group of people.  However, something that many of us may not realize is that we can broaden the scope of our campaign as well. You can do this by bidding on keywords that consumers might search for along multiple steps of a process.

You can also bid on long phrases.  The less general, the more likely you are to get clicks and potentially convert them into a purchase.  This is because if someone is searching for something very specific, they likely have more intent of actually going through with a purchase or getting information.

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Large Reach

You know how I mentioned how widely used Google is?  Well, this is one of the reasons you should consider hosting a campaign on it.  The potential audience is absolutely massive.  Millions of people use it to search each day.  In fact, there are billions of searches made in a day.  Think of all the clicks you could get!

So…Why Consider Ads Services?

While you can see some resources on making a campaign here, https://support.google.com/google-ads/answer/6146252?hl=en, it can be difficult to do it all on your own.  After all, understanding search engine optimization and conversion rate optimization is complex.  A lot of things go into them and having a knowledge base to start with is a serious benefit.

If you do not have training, it might feel like you are drowning in a flood of strange terms and hard concepts.  It takes a calculating eye to see the nuances of marketing online – that is why we should seek out those professionals to help us make the most out of our money.

Running these campaigns and bidding on key words can get pricey, after all.  To get the most bang for our buck we want to make sure the choices we are making are effective at reaching our audience.  A string of key words that almost no one searches for won’t do you much good at the end of the day.

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With a team backing you, you have a higher chance of beating out the competition and getting a lot of clicks.  The traffic to your website can significantly boost sales (if that is your end goal) or get you more readers and even subscribers.

The choices you make should be catered to your website and your organizational needs.  A blog probably won’t choose the same key terms as an e commerce site, for example.  Having a group to assist you in making the best selections is ideal.  They can ensure you don’t waste valuable time, money, and energy on an ineffective campaign!

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