Being able to communicate corporate values ​​and ideas is increasingly important in the modern world, which is often distracted and hyper-fast. This is why we need to design a double digital structure capable of supporting words and actions. We are talking about storytelling and storytelling campaigns, concepts so similar and so different from each other: let’s analyze them. They bind hand in hand, one does not exclude the other and together they make the brand strong and appreciated. If we have often talked about storytelling, meaning the captivating narration of stories to bring the target audience closer, the goal ...Read more

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