Your return on investment (ROI) indicates whether you’re getting what’s worth the investments you’ve made in your business. In the digital age, it’s impossible to survive without allocating for SEO marketing, so you need to make sure that your investments in this strategy are helping you get the gains you’re targeting.   Make sure that you’re maximizing your ROI using your SEO investment by:   Identifying your objectives   You need to make sure that your website has an objective, and this objective is always quantifiable. For instance, the website aims to raise the conversion rate. In this case, ...Read more

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