This is a term by Moz and it refers to having a basic understanding of multiple marketing disciplines, rather than focusing on one or two specific skills. The generic term for digital marketing you want to specialize in is content marketing, search engine optimization (SEO), social media marketing (SMM), email marketing, pay-per-click, data analysis and many others. Acronyms such as PPC, SEM, and SEO are different terms, and a misunderstanding of one of these terms is a clear sign that you are a beginner with a skill that requires further training. For social media training, visit Facebook’s free and ...Read more
