The short messaging service (SMS) is one of the most valuable inventions of the twentieth century, allowing for easier and faster communication than ever before. Despite having a significantly high open rate, SMS is a vastly underutilized marketing medium. With the emergence of instant messaging and social networking platforms, many marketers assume SMS is no longer relevant. However, the truth is that SMS marketing is still one of the most successful digital marketing methods available. Marketers are constantly looking for new methods to boost mobile customer engagement. Several studies show that mobile is a powerful tool for generating sales. ...Read more

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