With more than 194 billion downloads worldwide and a purchase volume of 101 billion dollars, the mobile application market recorded growth of more than 35% in 2018. A trend which was confirmed in 2019 and which should strengthen in 2020. In view of these figures, launching a mobile application appears to be the opportunity to diversify its revenues. However, the launch of a mobile application is not trivial. Very often, we tend to distinguish two phases: the creation and then the launch of the application. Indeed the launch is perceived as a pivotal event, which comes after the developments and which ...Read more

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