When it comes to marketing, there isn’t a one-size-fits-all approach. However, in every industry, there is what is known as reactive and proactive marketing. But what exactly is the difference between these two types of marketing strategies, and how can they benefit your business?   What is proactive marketing? Also called planning, a proactive marketing strategy is created after in-depth research into a company’s analytics and data. Marketing teams will look at real-time information, and answers from any recent survey questions, to determine the best course of action for their campaign and continuously monitor results over a period of ...Read more

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