Survey questions are a powerful tool for getting feedback from customers and employees. The key to getting the most out of surveys is crafting effective questions that yield meaningful results. 1. Thou shalt not ask loaded questions. Asking loaded questions in a survey is a surefire way to get skewed results. A loaded question is one that assumes something about the respondent, often something that the respondent may disagree with. For example, a loaded question might be, “Do you think people who commit crimes should be punished harshly?” This question doesn’t take into account the seriousness of different crimes, ...Read more

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