Keeping a check on your online competitors can be a great way to strengthen your campaign. This guide explores how to explore discovering which SEO competitor a main competitor uses.
Have you been exploring ways to strengthen your marketing campaign online? If so, then it could be worth turning your attention to your key competitors. It’s possible that they have been seeing fantastic levels of success with their marketing strategy. You might have noticed that they have recently climbed up the SERPs. If this is the case, then it makes sense to want to emulate their success by using the same strategies. By how can you do this? Well, there are a few options worth exploring here.
You might want to start by finding out which SEO company a competitor is using. This is more difficult than most people realize, but there are a couple of options to consider.
Ask And You Might Receive
First, you could consider contacting your competitor directly and asking them which marketing service they are using. They may be willing to divulge which SEO company’s service they depend on and how it has helped them. If you do this, make sure that you contact the company with an email or number that is separate from your business. It’s unlikely that a company is going to divulge their marketing secrets openly to a key competitor. However, some companies are confident enough in their own level of success that they will share this information.
Read More : Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing(Opens in a new browser tab)
Look At Case Studies
If your competitor is keeping quiet, then the next step would be to explore the top SEO companies that you think they might be using. For instance, your competitor might be seeing results with a geographically specific SEO campaign. If that’s the case, then it does make sense to explore the best local SEO companies in their area. Alternatively, you could look at the top ten SEO companies and explore whether they provide similar strategies to the one a business seems to be using. It is true that competition is fierce in today’s world. For this you always have to be ready and see something unique.
You might also want to look at the case studies an SEO company publishes. SEO companies use case studies to highlight the quality and type of service they offer, referencing the solution they have provided to specific companies. You might get lucky here and find that they have referenced a competitor as one of their clients. At the very least, researching case studies could help you find a business that matches your SEO requirements. If you understand case study then maybe you can leave all the companies behind and maybe you can do better than them. This is a very important step to improve your quality.
Read More: What is content marketing and how can you use it for your business(Opens in a new browser tab)
It’s clear that neither of these options will provide concrete ways to get this information directly. As such, you might want to approach this a different way. Instead of looking for an actual business that a company is using, you could consider taking a deep dive into their SEO marketing tactics. This will help you understand the type of SEO company they are using and it can be just as beneficial if not more so. How do you do this?
Check Your Competitors Keywords
First, you might want to explore the keywords that a competitor is targeting. Keywords are a factor that dramatically impacts your ranking. There are several online tools that will allow you to explore the keywords that are being used by competitors such as Ahrefs. This powerful tool will provide various information about competitors from the backlinks to the specific keywords that they are aiming to rank for.
Read More: How To Find Affordable Air Duct Cleaning? (Opens in a new browser tab)
Social Media Presence Checks
You might also want to explore the social media presence of one of your competitors. Social media matters more these days than most business owners realize but is your competitor focused on this tactic? You need to check how they interact with customers and users online as well as if they are active regularly.
Check On-Page SEO
Finally, you should consider exploring their on-page SEO. This is a form of SEO that focuses on everything from meta descriptions to alt tags and much more. You can use a tool like Screaming Frog to check how a competitor is doing with their on-page SEO tactics.
We hope this helps you understand everything that you need to think about when trying to find out which SEO company a competitor uses. While not impossible to find out which SEO company your competitor is leaning on, it certainly won’t be easy. Instead, you might be better off focusing on discovering the SEO tactics that they are using instead. You can then choose a business that provides a focus on similar tactics to potentially replicate the results that a competitor has seen on the market.